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Matthias Brendler

Matthias Brendler

The Media Map: Who's Reading What And Where [Interactive] - Forbes

Jul 2

Written By Matthias Brendler

Matthias Brendler www.matthiasbrendler.com

2024

The River, a lobby experience for the newest building for world’s largest bank located in Glasgow Scotland

Challenge
How to celebrate this, the first technology hub bringing together technology teams from across the UK under one roof?

Solution
Created an art installation, a virtual water feature comprising mosaic of 112 various sized e-cycled LCD’s arranged in the form of the river Clyde playing procedural water animations driven by realtime weather data from 10 tech hubs around the world

Creative insight + inspiration
An authentic circadian painting and a digital placemaking installation, the form of its 112 LCD mosaic is inspired by the sinuous path of the River Clyde. For the community, as a tribute to the spirit of collaboration and the art of engineering, all screens coalesce into a single 32k video feed with eight screens for endo-marketing and external messaging as well as the ability to montage overlays with colors and flags for commemorative events. After all, “What is a river but a multitude of little streams?”* — this water is a canvas, the river a metaphor. * Alice Walker, The Temple of My Familiar, 1989

2023

Comprehensive workplace experience design for Pfizer’s new global HQ in Hudson Yards

Challenges
• Coordinate, manage, brand promote a workplace iPhone app
that integrates over a dozen discrete technologies in a single pane of glass enabling colleague collaboration, communication and content at the new workplace of the world’s largest pharmaceutical company

Create new content experiences across 800,000 sqft, 11 floors, 12 unique spaces, and 9 discrete digital canvases that integrate with the existing CMS

Solution
It’s not an overstatement to say that our experience design connects everything and everyone, delivering a workplace ecosystem that’s easy to monitor, manage, and extend. Design included 5 content modes, interactive design, kinetic real-time data sculpture, a gestural interactive game and a new workplace app. Named and designed brand design for the workplace App, CampX

Creative insight + inspiration
Distill 3 objectives: bring people together in productive + delightful ways, filter mass information to maximize usability, and promote well-being