BOOKS: Umberto Eco on the Greatest Maps of Imaginary Places

Feb 24

Legendary lands and places are of various kinds and have only one characteristic in common: whether they depend on ancient legends whose origins are lost in the mists of time or whether they are an effect of a modern invention, they have created flows of belief.

Matthias Brendler www.matthiasbrendler.com

BOOKS: Umberto Eco on the Greatest Maps of Imaginary Places

2024

The River, a lobby experience for the newest building for world’s largest bank located in Glasgow Scotland

Challenge
How to celebrate this, the first technology hub bringing together technology teams from across the UK under one roof?

Solution
Created an art installation, a virtual water feature comprising mosaic of 112 various sized e-cycled LCD’s arranged in the form of the river Clyde playing procedural water animations driven by realtime weather data from 10 tech hubs around the world

2023

Comprehensive workplace experience design for Pfizer’s new global HQ in Hudson Yards

Challenges
• Coordinate, manage, brand promote a workplace iPhone app
that integrates over a dozen discrete technologies in a single pane of glass enabling colleague collaboration, communication and content at the new workplace of the world’s largest pharmaceutical company

Create new content experiences across 800,000 sqft, 11 floors, 12 unique spaces, and 9 discrete digital canvases that integrate with the existing CMS

Creative insight + inspiration
Distill 3 objectives: bring people together in productive + delightful ways, filter mass information to maximize usability, and promote well-being

BOOKS: Umberto Eco on the Greatest Maps of Imaginary Places

PARENTING: Read books to babies.

PARENTING: Happy Family Habit #3: Go Unplugged Every Day

2024

The River, a lobby experience for the newest building for world’s largest bank located in Glasgow Scotland

ChallengeHow to celebrate this, the first technology hub bringing together technology teams from across the UK under one roof?

SolutionCreated an art installation, a virtual water feature comprising mosaic of 112 various sized e-cycled LCD’s arranged in the form of the river Clyde playing procedural water animations driven by realtime weather data from 10 tech hubs around the world

2023

Comprehensive workplace experience design for Pfizer’s new global HQ in Hudson Yards

Challenges• Coordinate, manage, brand promote a workplace iPhone app that integrates over a dozen discrete technologies in a single pane of glass enabling colleague collaboration, communication and content at the new workplace of the world’s largest pharmaceutical company

Create new content experiences across 800,000 sqft, 11 floors, 12 unique spaces, and 9 discrete digital canvases that integrate with the existing CMS

Creative insight + inspirationDistill 3 objectives: bring people together in productive + delightful ways, filter mass information to maximize usability, and promote well-being

Challenge
How to celebrate this, the first technology hub bringing together technology teams from across the UK under one roof?

Solution
Created an art installation, a virtual water feature comprising mosaic of 112 various sized e-cycled LCD’s arranged in the form of the river Clyde playing procedural water animations driven by realtime weather data from 10 tech hubs around the world

Challenges
• Coordinate, manage, brand promote a workplace iPhone app
that integrates over a dozen discrete technologies in a single pane of glass enabling colleague collaboration, communication and content at the new workplace of the world’s largest pharmaceutical company

Creative insight + inspiration
Distill 3 objectives: bring people together in productive + delightful ways, filter mass information to maximize usability, and promote well-being